Selling Success: Which Personality Does Best?

Ask anyone you work with if they think it takes an outgoing personality to be successful at sales. I’ll bet the majority of people you ask will agree that it takes an “extrovert” to do well in the sales field.

What do you think? What has been your experience? Most importantly, what does this have to do with running a business??? The answer: More than you think! And because of that this post series is dedicated to helping you understand how you can use the strengths of your unique personality style to do a better job of selling – something every successful business leader is good at.

The Selling Aspects of Running a Business

Whether you are a solopreneur or running a division in a large corporation your ability to sell has a great bearing on the amount of success you realize from day to day. If not optimal, you may be wondering why you don’t consistently get the funding or people you need, why a key vendor isn’t excited and engaged on your project, or why your employees seem to be apathetic and lax about their jobs. If you have ever noticed these things, then this post series if for you.

The fact is as leaders we are selling every day. Here are just a few ways selling comes into the picture:

• Obtaining financing for your business
• Obtaining funding for key projects
• Getting the people you need
• Motivating your employees
• Getting key vendors excited about working with you
• Attracting strategic partners

These are just a few of the ways that selling comes into the picture each day. With so much at stake, my hope is that I peaked your interest in the topic because my premise is that no matter your personality style, you can be successful at selling. In the next post we’ll be covering what your personality type likes about selling, your usual style, what you need from the selling experience, and how you might react when you needs are not met.